A 29-year operator and active founder. I get your books in order, build the financial picture you need to run your business, and make sure you never get blindsided by your own numbers.
I was an early operator in the gig economy — back when it was still being invented. Set up as a fleet provider for Uber and Lyft drivers. Built the systems. Then COVID hit and 90% of the rideshare demand evaporated overnight. I almost lost everything.
I had two choices: shut down, or pivot. So I took everything I’d learned about flexible labor, distributed teams, and on-demand operations — and applied it to senior finance.
That’s what GigEcon.Me actually is: the gig economy applied to operational finance. Senior CFO work. On-demand. No long contracts. You buy what you need.
Built as a provider of vehicles and drivers to Uber and Lyft — an early operator in the gig economy before it was a buzzword.
Rideshare collapses overnight. 90% of demand vanishes. Most operators in the space shut down. I had to pivot or die.
Took 27 years of operational finance and applied the gig economy model: senior CFO work, on-demand, no long retainers, scaled to whatever the founder needs.
Active engagements across psychology practices, CPG, SaaS, cannabis, and more. Plus building my own startup — Anxiety/ADHD Decoder — in real time.
Most fractional CFO firms scale up to enterprise clients. I scaled the other way. I’ve restructured at the Fortune 500 level, led ERP migrations with multi-million-dollar savings, run worldwide P&L, and survived more cash crunches than I can count. Then I deliberately built GigEcon.Me to bring that experience to founders who need it most.
If you’ve ever sat down to look at your books and felt your stomach drop — you’re exactly who I built this for. The numbers aren’t the enemy. Not knowing them is.
Every hour you spend on the books is an hour not spent on the business. Most founders we work with hit one or all three of these walls.
If a board member asked today how many months of cash you have, you’d need three days and a spreadsheet. That’s a problem I can fix in two weeks.
QuickBooks is six months behind. Receipts are in three apps. Tax season is a slow-motion panic attack you can see coming. We get it back to clean and keep it there.
Your AR aging report is hostile. Six months of unpaid invoices. You don’t want to be the bad guy chasing it. Our Power AR team does — and gets it.
Most founders start with one service and add more as they grow. No bundles you don’t need. No retainers for things you can do yourself.
A senior finance leader on your team — without the $250K salary.
Your books closed monthly. On time. Reconciled. Audit-ready.
A team of 5+ specialists who tackle your mess and hand it back clean.
Every industry has its own cash dynamics, margin structures, and gotchas. Here are the ones I’ve operated in deeply — including a special focus on clinical practices.
Insurance reimbursement, no-show economics, supervision hours, group vs. solo P&Ls. Special focus.
Inventory turns, COGS, distributor terms, trade spend. Brand P&Ls done right.
ARR, MRR, cohort retention, CAC payback, SaaS unit economics.
Studio P&Ls, music royalty accounting, theatrical metrics, syndication.
Bottoms-up forecasting, gross-margin improvement plans, capital intensity.
Worldwide P&L, panel cost economics, project-based revenue recognition.
LTV modeling, in-app purchase economics, marketplace dynamics.
Ad revenue accounting, multi-platform reporting, content cost amortization.
280E exposure, multi-entity structures, dispensary KPIs, MSO complexity.
Most fractional CFO firms quote a fixed retainer that scares founders off. I do it the other way. Tell me what you can spend per month, and I’ll tell you exactly how many hours of senior finance work that buys.
Names redacted because client confidentiality matters. Outcomes are real.
Identified our shortcomings and provided real-world solutions in a relatively short amount of time.
Represented us at our bank, successfully raising funds and built an outstanding business plan.
For a $500M distressed company, finished a 13-week cash flow for the bank within 2 days. The 5-year plan was successfully presented to a strategic ABL partner.
The Power AP team brought a year of accounts payable up to date — and saved $500K with one vendor alone, on the first day.
I started my career at Time Warner, M&M/Mars, and Nestlé — learning operational finance from inside the kind of organizations most founders only read about. Over 29 years, I’ve led restructurings, run worldwide P&Ls, built FP&A functions from scratch, and partnered with banks, PE, and VC at every stage of the cycle.
In 2019 I built GigEcon.Me — originally as a fleet provider in the rideshare gig economy. Then COVID hit. 90% of demand vanished. So I took everything I’d learned and pivoted: same gig-economy model, but applied to senior finance. The same playbook I’d used inside Fortune 500 companies, now available to founders on demand — no long contracts, no full-time hire, no $250K salary.
What makes me different from most fractional CFOs: I’m not just an advisor. I’m an active founder myself.
I co-founded Anxiety/ADHD Decoder, Inc. with a licensed clinical psychologist — built the mobile platform from concept through MVP, architected the financial model, and am currently leading an active $2.5M seed raise. So when you tell me about your runway, your investor deck, your unit economics, your terror at 2am about whether you can make payroll — I’m not nodding sympathetically. I’m living it.
29+ years of operational finance across CPG, tech, cannabis, entertainment, gaming, and digital media. Pepperdine MBA. Currently building Anxiety/ADHD Decoder, Inc.
Twenty years building at the leading edge of internet technology. Vision and leadership for the systems and tooling that keep our finance teams running.
Asia operations lead. Manages our accounting and finance professionals across the region. Excels at building fast-performing teams that deliver.
Currently raising a $2.5M seed for Anxiety/ADHD Decoder, Inc. — my own startup. Open to investor conversations, advisory roles, and partnership inquiries across portfolio companies.
rodney@gigecon.meBook a free 30-minute call. Tell me where you are, what you’re trying to do, and what you can spend. I’ll tell you what I’d do and you decide if it’s a fit. No sales pitch.
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